Kate, behind the hype

I’m Kate.
Mum.
Former Managing Partner.
Recovering overachiever.
Burnout recoverer.
Nervous system nerd.

I’m also the person who will ask you the question you’ve been avoiding since Tuesday.

I spent 19 years inside fast-moving media agencies in London and Manchester, working my way from graduate to Managing Partner. I loved it – the pace, the people, the cities, the challenge. And I ran myself into the ground doing it. More than once. Burnout at 29 taught me a lot. Burning out again later confirmed the lesson!

In 2023, I received a late diagnosis of combined-type ADHD. Things started to make sense in a way I can’t fully articulate. I’d finally been handed the right manual for my brain, and it changed everything. I realised I’d spent years pulling myself away from the work I loved most: people, insight and human behaviour. My corporate role no longer aligned with what I was best at or what lit me up.

The moment I understood that, I stopped fighting it.

Then came redundancy. Which sounds like an ending. It wasn’t.

Kate Oates Elevate grew from Kate Oates Yoga, a business I’d created in 2013 alongside my corporate career. When redundancy arrived in January 2024, I finally had the permission and the push to bring both worlds together.

Now I spend my weeks between two things I love: Coaching ambitious leaders, professionals navigating redundancy and individuals at turning points, and teaching Yoga to a community of 60 people every week who show up, move, breathe and leave feeling more like themselves.

Different work. Same belief underneath it all ⟶

You are more capable than your current conditions allow.

My job is to help you create better ones so you can live and lead your very best life.