Kate, behind the hype
Hello, I’m Kate, mum, lifelong wellness enthusiast, lover of colour, enthusiasm and people. After 19 years in the communications industry, 6 in senior leadership and one very real experience of redundancy, I discovered my true vocation: helping people reconnect to themselves and move forward with clarity and confidence.
I spent almost two decades in media agencies across London and Manchester, leading teams, managing clients and navigating the pace, politics and people dynamics of leadership. I’m endlessly curious about human behaviour and what helps people thrive at work and in life.
When my own career shifted, I turned that curiosity into action. I trained, qualified and built a business that brings together my two worlds: Coaching and Yoga.
Through Elevate Coaching, I work with individuals, leaders and organisations navigating change, growth or uncertainty. My coaching blends real corporate experience with accredited, human-centred practice, helping people think clearly, lead confidently and make progress that lasts.
Through Elevate Yoga, I teach inclusive, anatomy-led classes and private sessions that reconnect people with their bodies, energy and strength. Movement has always been how I find my footing, and now it’s how I help others find theirs too.
My goal is simple: to help real people create real change from the inside out.
Where Elevate Really Began
The real story of Elevate started long before the business. It began when I realised I’d been building a life that didn’t quite fit anymore.
While growing my yoga business, parenting our young son and working as a Managing Partner in a global agency, I received a late diagnosis of combined-type ADHD in 2023. Things started to make sense in a way I can’t articulate. I had finally been handed the right manual for my brain and it changed everything!
I realised I wasn’t taking my best self to work anymore. Leadership and management had pulled me away from what I loved most: people, insight and human behaviour. My corporate life no longer aligned with my appetite or my strengths.
The moment I understood that, I stopped fighting it. My own redundancy became the opportunity I didn’t know I needed.
Kate Oates Elevate grew from my long-running yoga business, Kate Oates Yoga, founded in 2013. What started as a way to help people move better has become a space to help them live and lead better too. It now combines my corporate experience and natural strengths as a cheerleader, strategist and encourager with my expertise as a yoga teacher.
I help people learn about themselves through mindset, movement and their nervous system. I bring energy, enthusiasm and a clear sense of safety to everything I do. I’m professional yet friendly, encouraging yet grounded, curious, approachable and creative.
I am so passionate about helping others learn their strength and back themslves.
My Professional Qualifications:
• Cold Water Therapy Instructor Certificate, accredited by Cold Water Safety UK and led by market expert, Kevin O’Neill at Breatholuion, March 2025.
• 19 years working in organisations, from Graduate to Managing Partner (2006-2024)
• Specialist in Yoga for Sport and Athletes, professional mentorship from Yoga professionals in the Premier League and main Sporting Bodies, 2024.
• Certificate in Coaching, accredited by the ACC and ICF, with The Coach House, 2023
• 40-hour Yoga Alliance certified Prenatal Yoga Teacher, 2017.
• 60-hr Yoga Alliance certified Rocket Yoga teacher, 2016.
• 200-hr Yoga Alliance certified Yoga Teacher, in Vinyasa Flow Yoga, 2014.
